Committee of recommendations
Prof. Ann Vereecke
Vlerick Management School - Leuven, Ghent
“The Fresh Connection does not focus on unilateral optimization from just 1 approach, but unites the views of various important functional areas in 1 game.”
Prof. dr.ir.Rik Van Landeghem
Head of Department Industrial Management University of Ghent
“A supply chain is hard to manage. This simulation game offers competitors a first class training. What works for pilots, does also apply for Supply Chain professionals!”
Prof. Dr. Marc Lambrecht
Chairman Research Centre for Operations Management – KU Leuven Business & Economics Faculty
“The Fresh Connection is a stimulating game which enhances understanding and boosts teamwork. Being able to actively do things, means understanding them better.”
Mieke Damen
Vice president operations Mexx Europe
"The Fresh Connection is the fastest way to experience the power of teamwork and to discover that diversity within a team really leads to the best results. Already within a few weeks the game provides the insights to think from customer perspective, but to operate as a business owner."
John van Dongen
Director Demand Flow Planning & Scheduling Europe Electrolux
Supply Chain Professional 2009
"The fresh connection is a realistic, professional game that offers the opportunity to break through the functional silos in every company because it is aimed at the chain as a whole. If participants play another role in the game than their everyday functional role, thereby leaving their 'comfort zone', it will be an eye opener for everyone."
Peter Ernsting
CEO Unilever Supply Chain Company
"The underlying technology of the internet game is impressive; the result realistic. If anything like a 'supply chain branch' exists, then this is the platform."
Edwin van der Meerendonk
VP European Operations Walt Disney
"The Fresh Connection stimulates active partnership throughout the chain. Every week the consequences of suboptimization become visible. Imagine the insight if every supply chain manager would have this in real life...!"
Hans Roelofs
CEO Refresco
"With The Fresh Connection we let people experience the conditions for a stronger supply chain in a realistic context."